Hi, we’re Sam and Shivani, the husband and wife co-founders of Strawberry & Cream - Home. We were motivated to start our sustainable, luxury bedding company when we realised the toll cotton farming was having on the earth’s most precious and scarce resource - water.
Born and raised in Kenya and understanding how big a problem cotton farming actually is, played on our conscience. We all depend on cotton for such a wide range of needs and with a growing population, demand for cotton is only set to grow further. The resulting effect on climate change is therefore only likely to increase.
95% of cotton is of the genetic modified (GM) type. GM cotton grows under irrigated conditions, depleting ground water resources. It requires over 11,000 litres of water to make a single pair of jeans. The organic type, which is grown under rain-fed conditions, reduces irrigated water use by up to 80%. Sadly, the organic type makes up only 1% of the global cotton crop.
What got us out of bed when starting out?
We discovered that a few High Street retailers dominate the bedding industry in the UK. Most do not sell organic cotton products; hugely disappointing, considering that climate change is very real and here to stay.
We also felt that single-use plastic packaging, should be a thing of the past.
Consumers cannot make informed choices when there is little or no information about fabric quality. However, thread count is often the only added information available to them, yet is a meaningless and misleading marketing term.
On average we spend a third of our lives in bed. Sleep influences our mood, health and our wellbeing, yet poor quality bed linen can have a negative affect on sleep.
That's why we created quality, sustainable collections with unique and easy bed-making features. More time = more sleep.
We want to provide customers with not only a stylish range of quality linen, but a guilt free, refreshing night's sleep that doesn't cost the earth.
We started our business to achieve 4 key objectives:
- To contribute towards improving the environment’s and cotton farmers' health.
- To share vital knowledge with consumers, to make informed choices when buying bed linen.
- To give consumers a lasting experience by producing ethical, well made, well designed and luxurious products in eco-friendly and re-usable packaging.
- To educate people on the benefits of buying products made from organic cotton.
Our journey, like any other small eco-business', has been a steep one. From technical discussions with factories to testing many samples & experimenting with different design elements, we are now proud to bring you our range of GOTS certified, luxury, 100% organic cotton, chemical free bed linen. We are confident you will love it as much as we do.
Why choose to buy our bed linen?
We pride ourselves in being transparent. We are happy to share with you knowledge on the important characteristics when buying premium quality bed linen. We hope you will find our information informative, whether you buy from us or elsewhere.
Symbolic of the quintessential British favourite, Strawberries & Cream, our bed linen is elegant and simple in design. Helpful features like side flaps on our duvet covers makes duvet changing easy. Embroidered logos on fitted and flat sheets in our Signature Collection help you identify the correct position of the sheet on the bed. After a long day, there’s nothing quite like the sight of a well-made bed and the feel of buttery soft sheets.
Our bed sheets are made from 100% organic cotton and is OEKO-Tex certified – meaning that our products are free from harmful chemicals and GOTS certified. GOTS is the gold standard in excellence in the textile industry. Stringent criteria need to be met on production standards and worker welfare – from farm to factory. Peoples' quality of life and the environment has changed for the better as a result. We take huge pride that our products do not have take a toll on anyone's wellbeing or future.
Of course, none of this is possible without your custom. By choosing to buy organic cotton products you contribute significantly in helping change the world and in growing our family business. Thank you for taking the time to learn more about us.
Shivani & Sam x