“Invest well in your shoes and sheets, because if you are not in one you are in the other”.
Your sleep quality is invaluable; it directly contributes towards your emotional and mental well-being. Investing in comfortable, well made and well-designed sheets should be non-negotiable.
We want your experience of bed linen to be luxurious and comfortable. This is only possible if the fabric is well made.
Many factors determine the quality of bed linen. Thread count is relevant, but not the most important factor.
Most retailers use it as a marketing gimmick to promote the superiority of the product. But be cautious, as thread count can be manipulated. A high thread count product can actually be inferior in quality!
The guidance below will help you make an informed decision when buying any quality bed linen.
1. Never settle for less than 100% organic cotton
Cheap bed linen is usually made from a polyester and cotton mix. Polyester is made from plastic and treated with harmful chemicals that shed with every wash. It impacts both your skin and the environment. It’s not breathable either, so it traps body odour, and makes you sleep hotter, presenting a ripe breeding ground for bacteria.
2. Buy bed linen made from at least 60s Yarn “Long Staple” cotton
Knowing the staple length and yarn count is important when buying bed linen. Bed linen made from long staple cotton fibres, of a high yarn count, will give a smooth and luxurious fabric feel. Avoid bed linen made from a yarn count of less than 40, as it will be of poor quality.
Yarn counts between 60 & 80 are suitable to achieve a good balance between affordability, luxury & high quality.
Avoid bed sheets made from a thread count of less than 180-200. This is because the fabric will be flimsy and made from coarser yarns, this makes the bedding less durable.
For light, breathable & affordable bed linen, a thread count of between 200 & 350, is suitable. Sheets made from a thread count of higher than 400 in single ply, single pick fabric would be more expensive. Because the threads would be finer and of a higher yarn count (e.g. 80s, 100s or 120s).
3. The weave and fabric construction ratio
There are two types of weaves: a) a sateen weave & b) a percale weave. A sateen weave gives a soft, smooth, and silk like feel to the material. It has a better drape, and a shiny lustre that exudes luxury.
With a percale weave, the material is crisp with a paper like rustle when ruffled. It has a matte like appearance. Bed linen made using this weave is most suited for warmer climates.
The weave ratio also influences the softness and lustre of the material. Horizontal threads are woven into the vertical ones in creating the material. A vertical thread is known as a "warp". A horizontal thread is known as a "weft". An approximate weave ratio of 2:1 between warp & weft is recommended for good quality sheets. This weave ratio gives a durable fabric, a beautiful lustre and a luxurious softness.
Your right to know this information
Sleep quality contributes to our general wellbeing. You have a right to know more about the make-up and quality of your bed linen, especially when you spend a third of your life sleeping in it.
Most retailers don’t provide this level of detailed information. We choose to be transparent.
The perfect made bed: How our sheets are made & designed
Our bedding is OEKO-Tex certified – meaning that our products are free from harmful chemicals and GOTS certified.
It's made from high-quality 100% organic long staple “60s Yarn” cotton. The fabric is woven using “single-ply” & “single-pick” construction, using a sateen weave method. The fabric has approximately 300 threads per square inch. The vertical: horizontal thread ratio of the weave is approximately 2:1.
The design of our bedding makes sheet changing easy. For example, our duvet covers have useful side flaps to make duvet insertion easier. Our fitted & flat sheets, in our Signature Collection, have embroidered logos. This helps to identify the correct position how they should be placed on the bed. Duvet covers & flat Sheets in our Signature Collection also have strategically placed bands. These help you make a stylish, attractive and well-made bed every day – in a fraction of time.
Fall in love with five star luxury bedding from the comfort of your own home.