About Our Designer Bedding
Our brand & Story.
Strawberry and Cream is a traditional British favourite – classy, elegant and simple. It is indulgent and evokes feelings of joy and happiness. Our luxuriously soft and smooth bedlinen is designed to give you a comfortable night’s sleep so that you wake up feeling refreshed and ready to face the day.
Our bedding is ethically made in India in a GOTS certified factory. For a factory to be GOTS certified, it must meet stringent criteria including prohibition of child labour and paying workers a fair wage among other requirements. In addition, the factory we work with adopts many eco-friendly practices e.g. the use of solar energy in its production. Staff welfare is also important to management, and taken seriously – with a subsidised canteen on site serving delicious meals and a temple on site which employees are free to visit for worship.
All our products are packaged first in fabric bags made from the offcuts (waste material) that happen during the cut & sew phase of the production process. Offcuts otherwise mostly end up in landfill. By making fabric bags from these offcuts, we reduce the amount that goes to landfill. The fabric bags are designed to be re-used for multiple purposes e.g. as a shoe bag, a vegetable bag, a toiletries bag etc. – reducing the need to use plastic bags.
Our bed linen is then packed into boxes, which again can be re-used for multiple purposes e.g. as a shoe box, a stationery box, or a general storage box. Most high street bed linen retailers package their products in single use plastic bags which end up in landfill.
Our Designer Bedding
Find out more information about our designer bedding, and how it is sustainably made.
The fabrics used in the manufacture of our bedlinen are OEKO-Tex and GOTS compliant. No harmful and toxic pesticides or insecticides have been used in the cultivation of cotton, and no toxic and harmful chemicals are used in the dyes and manufacturing processes.
Waste water generated during the manufacturing process is also treated in a water treatment plant and records must be kept. Aside from the eco-friendly criteria that must be met, factories also have to meet social criteria to protect employee welfare e.g. the prohibition of use of child labour and ensuring a fair wage is paid to employees.
Our bedlinen is made from single ply, long staple cotton in 60s yarn. The long staple cotton gives a better weave to the fabric and is less likely to pill (pilling gives a scratchy feel), unlike bedlinen made from multi-ply threads (of varying staple lengths) or short staple lengths.
Our bedlinen is made from a thread count of 300 threads per square inch of fabric – and is woven using a sateen weave, which gives a lustrous sheen and a smooth and silky feel. The fabric is constructed in an approximate 2:1 weave ratio, vertical: horizontal to enhance the luxurious feel. A 70% weave coverage ensures the optimal mix between durability, luxury and breathability of the fabric. Learn more about what qualities to look for when buying premium bed linen.
The traditional design of a duvet cover is not user friendly with only one opening at the bottom (where the duvet is inserted). For a product with a large surface area, like a duvet, inserting it into the duvet cover is cumbersome and can be a frustrating and time consuming experience.
Our side flaps make duvet insertion easier, as they can be used to adjust the duvet to fit along the inside edges of the duvet cover. This is not possible with conventional duvet cover styles. Learn more about how to insert a duvet into our duvet cover.
Our deep fitting fitted sheets are designed to fit most mattresses. Our fitted sheets come in 2 sizes: UK & European. The UK size fitted sheet has a depth of 35cm. The European size fitted sheet has a depth of 38cm.
For the best fit, we recommend that you wash your sheets at 40°C before using.
Our products are not pre-shrunk. Cotton is a natural fibre, which shrinks a little during the first wash. A shrinkage of between 1% - 4% is normal. But do not worry…. shrinkage has been factored in during the cut and sew stage of the manufacturing process, and the fabric has been tailored accordingly.
Cotton is a natural fibre, whose inherent properties means that it wrinkles when washed. Polyester on the other hand is a man-made fibre, made of synthetic materials. Cotton of the non-iron variety is popular. However, for cotton to be non-iron it is treated with Formaldehyde. Formaldehyde is a chemical that is identified as a potential carcinogen. Wearing clothes or using textiles treated with formaldehyde can cause dermatitis in humans with symptoms including rashes, blisters and itchy dry skin.
Your health and wellbeing is very important and you should avoid unnecessary exposure to chemicals where possible. At the same time we understand that wrinkly sheets look unsightly on a bed. That is why we have identified a simple of way of ironing those cumbersome sheets for a neat and tidy look in a fraction of time. Learn more on how to iron sheets the cheat’s way for a (almost) pristine look.
UK & European bedding is slightly different sized. Our bedlinen is available in both sizes – to fit Double, King & Superking size beds.
Certainly. We offer fabric swatch samples. Ordering a swatch sample is the best way for you to get a feel of the fabric before committing to making a purchase of our bed linen. Please get in touch with us via email: email@example.com or call us.
Thread count can be manipulated, and is in the most part irrelevant, not to mention that retailers often omit what area the thread count reference covers.
The quality of bedlinen should be judged on a number of factors such as ply, yarn count, weave ratio and weaving method (sateen or percale).
For the sake of clarity, our 300 thread count bedlinen is made from 100% Long Staple cotton fibres, and crafted using single ply thread of a 60s Yarn count.
Need more details about ordering designer bedding from us? Find the answers you need below.
Our sheets are of exceptional quality, and we are confident that you will love using them as much as we do. We guarantee satisfaction - or your money back!
To that effect, if after using our sheets within 30 days from the date of purchase, you are still not satisfied with the quality we will offer you a full refund* when you return these sheets to us.
*For terms and conditions relating to our 30 night trial, please read more in our Returns Policy page.