A good night’s sleep should not come at the expense of ruining someone else’s. Sleep and let sleep, make the compassionate choice and switch to 100% organic cotton bedding.
The global population is set to grow to 9.6 billion by 2050 and the resulting water scarcity will impact on how we live, feed and clothe ourselves. Growing cotton under irrigated conditions is simply unsustainable.
Cotton farming is water intensive, requiring on average 11,000 litres of water to grow 1kg. Cotton growing accounts for almost 2% of the world’s water consumption.
Most cotton is grown on small scale farms, under irrigated conditions and this form of farming depletes ground water resources.
Major cities are already running out of water
Big cities like Cape Town and Chennai have experienced major water shortages. This brings the severity of the situation into sharp focus. Research shows that water shortages have the potential to cause conflict and war.
How growing organic cotton helps to conserve water
Organic cotton requires 90% less irrigated water than the conventional type.
Organic cotton is grown under rain-fed conditions. The soil is able to hold water for longer than the conventional type GM cotton.
An annual saving of 54 billion litres of water would result if cotton-fibre used in bed linen production for UK market switched to organic. Enough to meet the domestic water consumption for a city the size of Glasgow, for an entire year!
Conventional cotton - Bad for the environment, bad for cotton workers.
Over 95% of global cotton production is of the genetically modified (GM) type. GM cotton is damaging to the environment and physical health of farmers. This is because of the excessive amounts of pesticides used in growing it.
Most cotton production occurs on small scale farms. Purchasing GM seeds, pesticides and synthetic fertilisers is expensive and cost-inefficient for them. Farmers often get into debt at unsustainable interest rates to make these purchases.
Yet, GM cotton has not performed well in India – the world’s largest producer of cotton. Crop failures often result in financial ruin. Unable to pay off their loans and debts, tragic cases of farmer suicides are common.
Untrained use of pesticides
Most farmers aren’t trained in pesticide handling. They also don’t have the right kit to protect themselves from these harmful chemicals. Hospitalisation and fatalities are common.
Pesticides and synthetic fertilisers pollute the wider eco-system, rivers and waterways. This pollution makes the water unusable and poisonous.
Organic cotton farming contributes towards food security for farmers and a better offset of CO2 emissions
Growing organic cotton prohibits the use of synthetic fertilisers or pesticides. Natural herbal pesticides are used instead e.g. Neem. Farmers who grow organic cotton make significant savings, resulting in a better income.
Farmers also practice crop rotation to help tackle pests better. The soil quality is also healthier - compared to where synthetic fertilisers are used. Healthier soils help to tackle climate change. Crop rotation helps farmers become self-sufficient and enjoy a more secure income.
Organic cotton contributes towards a happier and healthier world
Our bed linen is made from OEKO-Tex certified (chemical free) and GOTS (Global Organic Textile Standard) certified 100% organic cotton. For a product to be GOTS certified, it has to meet the highest level of environmental and social criteria. This is at every point along the supply chain – from the farm to the finished product.
Organic cotton farmers enjoy a better quality of life than conventional cotton farmers. They enjoy better working conditions and a dignified life.
Organic cotton farmers play a big role in water conservation. They also help preserve biodiversity and the creation of a better eco-system.
At factory level, workers get paid a fair living wage enabling them to live a dignified life. Child labour is prohibited. The use of toxic dyes and chemicals in the production process is prohibited. Detailed records of water consumption and waste water treatment are mandatory.
Learn more on the criteria required for a product to be labelled as 100% GOTS certified organic cotton.